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mamalife’s Privacy Policy (applicable beginning May 1, 2006)
We realize the importance of feeling safe online and are fully committed to ensuring that your privacy is respected and protected. Our Privacy Policy below outlines the type of information we typically request of you, and specifies that we do not disseminate any information collected from you without your consent. You are free to use the website without providing any personal information.
Information that mamalife collects
In order to receive the weekly newsletter, we ask you to register to become a member. During this registration process, you will only be required to provide mamalife with the following information: your e-mail address, baby’s birth date, and zip code. No other personally identifiable information will be required, however you may choose to provide mamalife with additional information such as your name, gender, marital and employment status, etc.
mamalife uses this information to understand more about our audience's interests, to communicate with you and to give you a better experience when receiving our weekly newsletter and visiting mamalife.com. mamalife will also use this information to build new services that we believe are more relevant and valuable to you.
How mamalife uses the information it collects
The information collected by mamalife is used to create aggregated portraits of our audience. These portraits present anonymous statistical demographic information and include no personally identifiable information. This aggregated information is used, among other things, to determine trends and needs, and also to supply market research to potential advertisers and partners to help them understand who mamalife’s audience is.
mamalife’s information sharing policy
mamalife does not sell or share personally identifiable information with advertisers or partners without your consent except for the following instances:
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Unless required by applicable law or pursuant to a court or similar order, or
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It is required to do so in the event of a sale, merger, joint venture or other transfer or disposition of all or a portion of mamalife’s assets
mamalife reserves the right to allow access to its systems to third parties providing necessary technical services only if such access is required in order to provide those services.
Send mamalife to a friend
mamalife offers the ability to forward a newsletter to another person via email. If you use this service, we will use the recipient’s email address in order to send them the newsletter.
Surveys and Polls
We may occasionally ask for opinions on various issues by conducting surveys and polls. Occasionally we may request additional demographic information. This information is aggregated and used internally or shared with advertisers and partners only in the aggregated form. In the event personally identifiable information is requested as part of a survey or polls, such information is never provided to any third party.
Links to partner and advertiser sites
mamalife contains links to advertiser and partner websites. We cannot be responsible for the privacy practices or the content of such websites, and we do not control the practices of any of our advertisers or partners to whom we are linked. If you have additional questions about how one of our advertisers, partners or sponsors use information about you, we urge you to contact them directly.
Information collected through IP address
Your IP address is a number that is assigned by your ISP (Internet Service Provider) to your computer to identify its location. We use your IP address to help diagnose problems with our server and to administer our website.
mamalife does not set “cookies” on your computer.
How we protect your information
mamalife uses industry-standard tools, such as firewalls, to ensure that your information is secure and confidential.
Changes to mamalife’s Privacy Policy
Any information provided by you or gathered by mamalife shall be subject to the terms of mamalife’s Privacy Policy. We will notify you should we make any significant changes to our Privacy Policy that affect the use of any personally identifiable information we collect. We will not make new use of any personally identifiable information which mamalife gathered from individual members prior to any such significant change in our Privacy Policy without first obtaining your consent for any new uses. mamalife reserves the right to make non-significant changes to our Privacy Policy that will not affect our use of a user's personally identifiable information at any time without any notice to you other than posting any such changes in a revised Privacy Policy on the mamalife website. We encourage you to periodically review our Privacy Policy to be sure you are familiar with the most current version. The Privacy Policy will include the most recent date in which any revision has been made.
Contact information
If you have questions about this Privacy Policy or anything else about mamalife, you can contact us at the following email address:
